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A Good Website Design can Add Value to the Business

A Good Website Design can Add Value to the Business With the tremendous growth in internet usage and e-business the need for having a website by every business is quite evident. In the present scenario, the business establishments can have the following advantages by having their own website:

• A website can help one’s business reach out to millions of potential customers around the world.
• Most of the consumers do some research online before buying products. Hence, if a firm has web presence then it can be advantageous as the consumer may contact them instead of their competitors.
• With an e-commerce website the consumers can shop 24/7.
• The firms can inform the consumers through their websites. This helps in reducing the number of calls.
• Since the chief advertising source of any small business is marketing therefore, the most practical and cost effective method of promoting a small business is through a website.

These are just a few of the advantages that any firm can get by owning a website. However, simply having a website will not be of much benefit if the website is not a well-designed one. For the website to be effective it has to be attractive, creative and functional. Some entrepreneurs may ponder that what is the need for them to have a great website design if they are doing well without it also? Maybe they are right to some extent. However, since the growth of internet usage cannot be undermined so it can be said that if such firms had a well designed website then they would be doing even better due to the following factors:

• If a firm has a professional and well designed website then it can greatly increase customer confidence in the firm. A good website design reflects the progressiveness and the customer-focused attitude of the firm.
• Remembering a website address is much simpler than remembering a mobile number. Hence, websites increase the chances of referrals, which are quite important for any new business.
• Website design is an integral part of the process of website development. Attractive and easily navigable websites are more appealing to the users, as opposed to the gray and dull ones.

Website design plays an important role in promoting the small business firms also besides the big business enterprises. They can help small firms flourish in the following ways:

• Reasonable priced website design can help small firms in the wake of growing competition.
• Costly activities such as electricity consumption, traveling charges and employee salaries get reduced considerably when the small firms employ web designing for marketing their business.
• Web designing can help small firms to promote products that are hard-to-sell.

So we find that a creative web designing along with the right content, simple navigation and easily accessible contact details can help the firms do even better. The role of graphic design in building a successful brand identity cannot be undermined. A thoughtful use of colors, artworks and images can do wonders for the company’s image. Summary: Website design plays a vital role in the modern day business due to the emergence of internet technology and e- business. A professional and attractive website speaks volumes about the company’s progressiveness and helps in promoting their business.

Graphic Design

Graphic Design is an Effective Tool to Pep up a Business The term computer graphics was first introduced in the year 1960 by a graphic designer named William Fetter for Boeing Aircraft Co. It was in the 19th century that a movement started in Europe that separated graphic design from fine art. Design implies a more rigorous form of art or art that has a clearly defined purpose. In a broader sense it means applied arts. Arts and creativity have been used since ages to promote business through advertising. If a person has a business and some form of corporate identity then the tool of graphic designing has to be used prudently. Graphic Design plays a significant role in any business mainly because how one presents a company before the target audience or the chosen market is very important. Whether Graphic Design is used in the entire business campaign or just in the creation of a simple company logo it has to produce good results. There are four significant elements that should be a part of every logo design: • It should be describable • It should be memorable • It should be effective sans colors • It should be scalable. Graphic designers use various methods to create and combine images, words and symbols for producing a visual representation of messages and ideas. Due to this fact, graphic design is also often called visual communication. Since we know that a picture speaks a thousand words so an effective use of a picture can easily convey the message of the firm to its target audience. Besides enhancing the appeal and conveying the message, Graphic Design also helps to build brand identity, which is the mixed effect of the visual elements in the marketing tools. A brand identity kit comprises of a logo, stationary, website, brochure, folder or some other professionally designed articles. In order to build a successful brand identity the following factors are quite essential:

• A unique look helps the business in standing out and it minimizes the chances of confusion with the competitors. This is possible only through graphics.
• A strong brand can be build by designing a unique visual and verbal elements and then using them consistently through all of the materials that are created.
• Memorable elements can help the business to stand out also. This is possible through consistency and uniqueness of the graphics.
• Meaningful graphics can make the company's message vivid through symbolic graphics, type choices and colors in all of the marketing materials.
• Clarity in the graphics and text help in conveying the message in a better way.

The close link between graphics and brand building helps to establish the fact that graphic design needs to be an integral part of the business scenario. Website design plays a vital role in the modern day business due to the emergence of internet technology and e- business. A professional and attractive website speaks volumes about the company’s progressiveness and helps in promoting their business. Summary: The role of graphic design in building a successful brand identity cannot be undermined. A thoughtful use of colors, artworks and images can do wonders for the company’s image.